Tigress with crown in jungle with orange butterflies

Feel wildly beautiful.

We are a wildlife conservation beauty brand with a big heart and mission.
We offer clean, cruelty-free, vegan, and high performance eyeshadows in visually stunning wildlife packaging with a focus on plastic waste reduction.
We donate 10% of all profits toward wildlife conservation.

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TESTIMONIAL

“The products are so thoughtfully made—long-lasting, great quality, and the packaging is just next-level. What really makes me love this brand is not only the heart behind it, but knowing that every purchase made supports wildlife conservation. It’s makeup that not only makes you feel beautiful on the outside, but also genuinely good on the inside. I highly recommend Intrinsic Beauty.”

— Anna-Maria M.

Bold & Beautiful Collection

Personalize your magnetic Tigress refillable palette with up to 4 Bold & Beautiful eyeshadow colours that were created to match the stunning animals featured in our collection.
It’s time to awaken your inner wild animals.

Eyeshadow Refills

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Shop with Purpose. Every purchase helps protect endangered wildlife.

Clean: hypoallergenic, paraben-free, talc-free, fragrance-free, nickel-free

Eco-conscious: cruelty-free, vegan, carmine-free, sustainable packaging, ten percent of profits donated to wildlife conservation

High performance: high pigment, high impact, long lasting, smooth application, blends easily, minimal fallout

Be an Intrinsic Beauty and make a wild impact.

We are interconnected to each other and to nature. We feel a deep emotional and spiritual connection with the intrinsic beauty that surrounds us. Protecting nature and wildlife for future generations aligns with our values. Supporting a healthy planet improves our own health, self-care, and well-being. We empower our unique intrinsic and outer beauty by making eco-conscious choices today that matter for tomorrow. We have the power to choose the legacy we want to leave behind.