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Tigress with crown in jungle with orange butterflies

Feel wildly beautiful.

We are a wildlife conservation beauty brand with a big heart and mission.
We offer clean, cruelty-free, vegan, and high performance eyeshadows in visually stunning wildlife packaging with a focus on plastic waste reduction.
We donate 10% of all profits toward wildlife conservation.

Woman with Floral Dress

Be an Intrinsic Beauty and make a wild impact.

We are interconnected to each other and to nature. We feel a deep emotional and spiritual connection with the intrinsic beauty that surrounds us. Protecting nature and wildlife for future generations aligns with our values. Supporting a healthy planet improves our own health, self-care, and well-being. We empower our unique intrinsic and outer beauty by making eco-conscious choices today that matter for tomorrow. We have the power to choose the legacy we want to leave behind. 

Featured Product

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TESTIMONIAL

“The products are so thoughtfully made—long-lasting, great quality, and the packaging is just next-level. What really makes me love this brand is ​not only the heart behind it, but knowing that every purchase ​made supports wildlife​ conservation. It’s makeup that not only makes you feel beautiful on the outside, but also genuinely good on the inside. ​I highly recommend Intrinsic Beauty.”
— Anna-Maria M.

Bold & Beautiful Collection

Personalize your Tigress refillable palette with up to 4 Bold & Beautiful eyeshadow colours that were created to match the stunning animals featured in our collection.
It’s time to awaken your inner wild animals.
Feel like a...
confident
Tigress
protective Lioness
bold Arctic Queen
balanced Precious Pangolin

Eyeshadow Refills

Shop with Purpose. Every purchase helps protect endangered wildlife.

Intrinsic Beauty is a wildlife conservation beauty brand that donates 10% of all profits to wildlife conservation organizations. We offer eco-chic and eco-conscious makeup that is clean, cruelty-free, vegan, and high performance. Our magnetic refillable palette and eyeshadow refills are created sustainably without the use of single-use plastics. Join our wildlife conservation beauty movement!

Follow our journey!

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We are proudly women-owned and operated in Canada 🍁

Toronto, Canada

© 2025 Intrinsic Wildlife Beauty Inc.

All worldwide rights reserved.

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