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Shop with Purpose

When you choose our beauty products, you feel good knowing your choices are aligned with your values. You’re making a wild impact by helping to give vulnerable and endangered species a chance to thrive.

10% of profits will contribute to wildlife conservation efforts. 

Less waste. More beauty — inside and out. 

🌸clean 🌿vegan🐇cruelty-free 🌎sustainable 🐅supports wildlife conservation

Elevate your everyday with luxurious high-impact pigments and clean ingredients. Our curated Bold & Beautiful eyeshadow collection is designed with intention. Its stunning shimmer shades are dedicated to our featured wildlife to help you feel wildly beautiful

Choose a more sustainable routine with our refillable Tigress palette.

Beauty Bundle

Add the Tigress palette and all 4 eyeshadow refills to your cart and receive an exclusive free Intrinsic Beauty pouch for $55.50.
Add the Tigress palette and all 4 eyeshadow refills to your cart and receive an exclusive free Intrinsic Beauty pouch for $55.50.

More palettes and colours to come!

Our Intrinsic Beauty products are sold exclusively on our website.

Clean: hypoallergenic, paraben-free, talc-free, fragrance-free, nickel-free
Eco-conscious: cruelty-free, vegan, carmine-free, sustainable packaging, ten percent of profits donated to wildlife conservation
High performance: high pigment, high impact, long lasting, smooth application, blends easily, minimal fallout

Intrinsic Beauty is a wildlife conservation beauty brand that donates 10% of all profits to wildlife conservation organizations. We offer eco-chic and eco-conscious makeup that is clean, cruelty-free, vegan, and high performance. Our magnetic refillable palette and eyeshadow refills are created sustainably without the use of single-use plastics. Join our wildlife conservation beauty movement!

Follow our journey!

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We are proudly women-owned and operated in Canada 🍁

Toronto, Canada

© 2025 Intrinsic Wildlife Beauty Inc.

All worldwide rights reserved.

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